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One Way for Entrepreneurs + Creatives to Approach Social Media + Content Creation

When you want to make a new post for social media:

One way you can 1)help kickstart the content creation process, 2)set realistic expectations for engagement + scope and 3)use your energy intentionally is

by getting clear on ONE purpose or objective for the piece content.

One post doesn’t need to do *EVERYTHING* for your business — but it can do *ONE* thing. Maybe even two or three.⁣ But let’s aim for just one for now.⁣ This can help make creating content…⁣ ✔️More doable.⁣ ✔️Accomplish a goal.⁣ ✔️Help keep content creators + social media realistic.⁣ ✔️Lower the stakes + pressure while also moving you forward at least a little.⁣ ✨Okay so what do we mean when we’re talking “content purpose or objective”??✨⁣ For this next individual piece of social media content, 𝙬𝙝𝙖𝙩 𝙙𝙤 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙞𝙩 𝙩𝙤 𝙙𝙤?⁣ 👇👇👇⁣ Some possible options (but definitely not a complete list!):⁣ - Help find you new followers by getting in front of people who aren’t following you⁣ - Explain the sign up process for your new offer⁣ - Answer some FAQ⁣ - Share something personal⁣ - Allow you to experiment + have fun creating content⁣ - Inspire your audience / affirm a common experience for your audience ⁣ - Show your audience how they can use a certain product you sell⁣ - Teach your audience something they can do right away that relates to your offer (like what I’m doing with this post!)⁣ If you start your content creation process for your next post with 1 specific objective in mind, it can help you visualize what this post could actually look like instead of a nebulous, vague concept of “I should post something!”⁣ Different types of content will have different levels of engagement - that is to be expected - so this can help you set more realistic expectations instead of hoping every post might go viral + change your life overnight (no judgment here — I still do that).⁣ And, as you create content with an intentional objective in mind, you can start to notice if certain types of post take more energy or feel less accessible than others.⁣ Whenever we have that ^^ kind of information about ourselves, that can be super helpful for planning for low energy periods! AKA *not* doing the types of content that take more time, effort, or capacity.⁣

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