When you want to make a new post for social media:
One way you can 1)help kickstart the content creation process, 2)set realistic expectations for engagement + scope and 3)use your energy intentionally is
by getting clear on ONE purpose or objective for the piece content.
One post doesn’t need to do *EVERYTHING* for your business — but it can do *ONE* thing. Maybe even two or three. But let’s aim for just one for now. This can help make creating content… ✔️More doable. ✔️Accomplish a goal. ✔️Help keep content creators + social media realistic. ✔️Lower the stakes + pressure while also moving you forward at least a little. ✨Okay so what do we mean when we’re talking “content purpose or objective”??✨ For this next individual piece of social media content, 𝙬𝙝𝙖𝙩 𝙙𝙤 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙞𝙩 𝙩𝙤 𝙙𝙤? 👇👇👇 Some possible options (but definitely not a complete list!): - Help find you new followers by getting in front of people who aren’t following you - Explain the sign up process for your new offer - Answer some FAQ - Share something personal - Allow you to experiment + have fun creating content - Inspire your audience / affirm a common experience for your audience - Show your audience how they can use a certain product you sell - Teach your audience something they can do right away that relates to your offer (like what I’m doing with this post!) If you start your content creation process for your next post with 1 specific objective in mind, it can help you visualize what this post could actually look like instead of a nebulous, vague concept of “I should post something!” Different types of content will have different levels of engagement - that is to be expected - so this can help you set more realistic expectations instead of hoping every post might go viral + change your life overnight (no judgment here — I still do that). And, as you create content with an intentional objective in mind, you can start to notice if certain types of post take more energy or feel less accessible than others. Whenever we have that ^^ kind of information about ourselves, that can be super helpful for planning for low energy periods! AKA *not* doing the types of content that take more time, effort, or capacity.